Empire Gardens brand Identity

WEBSITE DESIGN, T-SHIRT DESIGN

This was an award-winning group project completed during my time at RMCAD. As a team, we earned the student award at The Ad Club of Colorado’s THE FIFTY, which showcases the 50 best ideas in advertising for the year. We worked together to create a new brand identity for Empire Gardens, who operates a small garden which promotes food independence and sells fresh produce and flowers as well. This new brand identity includes a logo, color palette, typography, business card, website design, poster design, t-shirt design, zines, animations, packaging, and instagram carousels. This was a full team effort where we worked both individually and as a group to create an identity that will help to grow the Empire Gardens’ brand and business. I was responsible for creating a new website and several different t-shirt options to further introduce the brand to the community.

Group Members: Allison Heistand-Phelps (Logo seen below), Oscar Ambriz, Josue Salto, Falon Thrash